Physiological Genomics -- Advertising Information

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Advertising in Physiological Genomics

Description/Editorial Content:

Physiological Genomics (PG) publishes the results of a wide variety of experimental and computational studies from human and model systems to link genes and pathways to physiological functions. The Journal encourages the submission of research utilizing genomics, epigenomics, proteomics, metabolomics, and other systems approaches together with novel technologies linking genes to the function of complex biological pathways.

Print Circulation:

Online Stastics:

Web hits (avg. per month):	431,034
eTOC Registered Users:	1,589
TOC page views (avg. per month):	2,371

Readership:

Our readers are researchers whose work links genes to cell replication, development, metabolic function, cell signal transduction, intracellular signaling pathways, tissue and organ function, and whole organism function. Their approaches include expression profiling, assays for molecular interactions, natural and directed gene alteration, selective breeding studies, gene identification, assessment of gene/environment interaction, computational approaches, integrative models, and image analysis predictive of gene function.

ONLINE ADVERTISING

Banner Ads

Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.

Inline/Premium Ads

This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

eTOC Ads

Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!

TOC Package

Tables of contents (TOC) of each issue are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear on the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

PHYSIOLOGICAL GENOMICS ONLINE ADVERTISING RATES 2009

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$545	$1,308	$2,289	$3,924	$1.26
Premium Rates	$790	$1,896	$3,318	$5,688	$1.83
eTOC Top:	$750/issue				$0.47
eTOC Bottom:	$300/issue	Add logo for $100			$0.19
TOC Package:	$800/issue				$0.20

Banner Specifications:

Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL which it should be linked.
Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline Specifications:

Send a banner file per above instructions.
Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at leastr 72 dpi to adnet{at}faseb.org.

eTOC Bottom Sponsorship Specifications:

Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship.Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.

TOC Package Specifications:

eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
eTOC banner is 468 pixels wide x 60 pixels high no larger than 25K and at least 72 dpi.
TOC display ad is 195 pixels wide x 195 pixels high at least 72 dpi.
Include your URL and alternative text with both files for those users who have image load turned off.

APS Online Package: APS journals average nearly 3.5 million hits per month. Purchase a banner for 12 months on 13 APS journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.

Bonus Distribution Meetings: Experimental Biology, American College of Sports Medicine, American Diabetes Association, American Society of Human Genetics, American Society of Nephrology, Society for Neuroscience, and all meetings at which the American Physiological Society exhibits or sponsors.

PRINT ADVERTISING 2009

B/W Space Charges:

	1x	3x	6x	12x	24x
Full Page	$905/TD>	$810	$765	$720	$680
1/2 Page	$525	$470	$445	$425	$390
1/4 Page	$325	$300	$285	$260	$245

Agency Commission: 15% standard agency discount.

Premium Positions: (add to B/W rate)

Cover 4: 40%

Cover 3: 15%

Cover 2: 25%
Opp. TOC: 25%
All others: 10%

Color Rates: (add to B/W rate)

Standard: $415
4-color: $1,095

Matched: $495
Bleed:
no charge

Print Advertising Deadlines:

Physiological Genomics is published online every month, with quarterly print issues in January, April, July, & October. Issues close 35 working days preceding the first day of the issue month.

Print Advertising Specifications:

Space	Non-Bleed	Bleed	Trim
Full Page	7" x 10"	8 3/8" x 10 7/8"	3/16" off top 1/8" off bottom, gutter, & outside edge
1/2 Horizontal	7" x 5"	-	-	-
1/2 Vertical	3 1/2" x 10"	-	-	-
1/4 Page	3 1/2"x 5"	-	-	-

Material Requirements:

Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion order. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications.
Electronic Transfers: Internet FTP or Email attachment. Contact AdNet for access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.

Multiple Journal Discounts
Call for discounted rates when advertising in more than one AdNet publication. 301.634.7103

CONTACT

FASEB AdNet

9650 Rockville Pike, Bethesda, MD 20814-3998

Product Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301.634.7791

Fax: 301.634.7153
Email: adnet{at}faseb.org

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